Performance increase and visibly more success for our customers.

We see ourselves as much more than a management and management consultancy or a consulting service provider in the classical sense. We are your critical sparring partner and source of inspiration, who actively helps to shape the future of your company and makes an impact, in the form of professional change management – measurable and transparent at all times.

Our holistical approach and always critically-neutral view of your targets allow us to identify new opportunities and potentials in your company, help you overcome challenges and visualize successes.

PEBCO AG acts as a management consultant nationwide and far beyond the region of Karlsruhe and southern Germany. Numerous medium-sized companies in Germany and the D-A-C-H region already benefit from our expertise.

The vision and mission

Overcome growth hurdles

PEBCO AG sees itself as an enabler for SMEs to overcome growth hurdles. We deliberately act as a generalist and work across all segments of the company. The focus is on the structure, organization, financing and market environment of the company in combination with the client’s strategy. In doing so, we take into account both the overall context as well as important sub-areas such as compliance and risk issues, reporting and controlling systems and their structures. This is especially true in light of the steadily stricter growing regulations in the banking sector, which is becoming more and more important, especially for traditional SMEs.

Recognize and utilize changes

We know that the fast and adaptable will be the winners. PEBCO AG leads and manages the VUCA world together with its customers. VUCA stands in the economy for the volatile, uncertain, complex and ambiguous world – in economic as well as political, social or technological sense. Companies that want to thrive in such a world need to adapt to all aspects of doing business. We adapt the management processes to these changes and help your employees to function effectively in the midst of these turbulences.

Our goal

A company that learns quickly and is adaptable.
A company that grows sustainably with a sound strategy.

The promise

You want to improve?

We accompany you! We solve demanding business and organizational tasks for our customers. We advise you at eye level, loyal and goal-oriented. An independent, neutral view from the outside. Together we develop the path to success – and walk it with you, step by step. Fully oriented towards a sustainable, sustainable and adaptable solution and its implementation.

We are highly experienced

We have been successfully doing what we do for years. PEBCO AG combines management, process and IT consulting in one. And all this with the view of a medium-sized organization and a high level of specialist competence in practice. We know the high quality standards. We meet them with our reliable promise of quality.

We do not just show solutions - we realize!

We develop the strategy and the structure, steer transformation and implementation projects. We manage with you the implementation barriers from IT to deep into the organization. We guarantee experience transfer. That’s what we stand for as a group with our network of professionals!

The Approach

PEBCO AG is a critical sparring partner with an objective view of the essentials.

We see ourselves as a source of inspiration for entrepreneurs, management and employees in order to make the company more efficient in the long term. We supplement classical methods of analysis with suitable individualized tools. Within the process, we identify, realize and implement key figures, optimized reporting and meaningful controlling tools, also geared towards your stakeholders outside the company such as banks and capital markets.

The Management

Ralf Jourdan


Ralf Jourdan, 1967

Ralf Jourdan has more than 15 years of experience in relevant management positions in large corporations and SMEs.

The result: a high level of experience and a clear understanding of business contexts. He uses his specialist and management expertise analytically and strategically to steer and manage management processes.

Over the years, he has become a valuable sparring partner for entrepreneurs and managers.

The competences at a glance:

10 years experience in change management and restructuring
> 10 years of experience in managing growth scenarios, including the management of sales units (including international structures) at Group level
> 6 years Member of the Executive Board and Divisional Board of Corporates of a major European banking group
> 5 years CEO of a family-owned company in the consumer goods industry, responsible support and implementation of various merger processes

Very experienced in managing change processes and strategy adjustments

Close network in different industries, u. a. Automotive, Finance, Private Equity, Furniture and Suppliers industries

Andreas Crucius


Andreas Crucius, 1965

Andreas Crucius has many years of experience in management positions in industry. He has held several management positions in the areas of controlling, finance and commercial administration – and this in corporate groups as well as in family businesses and individual companies in the SME sector.

Andreas Crucius has been advising companies on a freelance and project basis since 2010. He knows the diverse and extensive requirements of the customers. With his broad background, he acts fast, purposefully and precisely.

Andreas Crucius stands for the targeted solution: for the implementation of your goals and for a pragmatic suitable strategy for your company.

The competences at a glance:

15 years experience in the consumer goods industry
> 10 years experience in managing controlling and finance departments also at Group level
> Advisory for SMEs for 5 years: responsible support and implementation of various restructuring and cost management processes

Very experienced in the accompaniment of change processes

High competence in the adaptation and realignment of IT systems, reporting and controlling structures of a commercial and technical nature


Our biggest advantage lies in our many years of operational experience.

Our employees have several years of experience within industrial companies, trade and finance and have been responsible for growth models and restructuring scenarios. In addition they possess the knowledge that a good network often is a key factor to the success of an idea. 

This ensures the quality of our work – and thus the success of your company.

Contact and directions

Am Hardtwald 6-8
76275 Ettlingen


Telephone: +49 72 43/2 00 42 – 0
Fax: +49 72 43/2 00 42 – 40


Our offices are located in Ettlingen in the industrial area “Beim Runden Plom”, which is only a few kilometers from Karlsruhe and the center of Ettlingen. We are optimally connected to the motorway A5 and the federal highway B10, via which the A8 motorway can also be reached in a few minutes.

If you are in the area for several days, there is a hotel in our immediate vicinity. Assigned parking spaces are located directly at the office building in the area “F” and can be used.

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Top Consultant

We have been distinguished several times as a top consultant and are therefore among the best SME-consultants in Germany.


Am Hardtwald 6-8
76275 Ettlingen

+49 7243 200 420

Top Consultant

We have been distinguished several times as a top consultant and are therefore among the best SME-consultants in Germany.


Am Hardtwald 6-8
76275 Ettlingen

+49 7243 200 420


PEBCO AG is a management consultancy for strategy, markets, business processes and finances located in Ettlingen (Karlsruhe) in Baden-Wuerttemberg, Germany.

We provide our clients with reliable assistance in all matters relating to strategic, market, business and financial orientation.