Marketing & Sales

Sales Strategy

A successful company needs to have a strategically acting sales department.

More specific markets and more individual, and frequently changing, customer requirements, which must be operated by an increasing number of sales channels – these are the conditions under which the sales department has to operate.

Your company can only be profitably present on these differentiated markets, when the sales activities are seamlessly integrated into the corporate strategy. The sustainable success of the company is the focus of attention, while strategy, structure and culture are essential elements that we optimize with you. This could include the following questions among others:

  • Your company has to adapt to a new market environment?
  • Would you like to develop and implement new sales strategies?
  • Are you not satisfied with the performance of your sales organization, although you spend a lot of money for education and training?

Our goal is to establish a high performance organization through an optimum design of the processes.

We always pay attention to stability and high levels of transparency.

We never forget that the best process is useless, as long as it exists only on paper and is not executed by people.

With our long-standing practice in sales and corporate management, we support you in developing a strategic sales management and thus to secure and increase your sustainable market success.

Top Consultant

We have been distinguished several times as a top consultant and are therefore among the best SME-consultants in Germany.


Am Hardtwald 6-8
76275 Ettlingen

+49 7243 200 420


PEBCO AG is a management consultancy for strategy, markets, business processes and finances located in Ettlingen (Karlsruhe) in Baden-Wuerttemberg, Germany.

We provide our clients with reliable assistance in all matters relating to strategic, market, business and financial orientation.