Marketing & Sales

Are your marketing and sales functions prepared for the new world?

What we do for you

A good business strategy begins with the decision for the right sparring partner. Growing customer requirements, individual customer demands, increasing competition and new futuristic technologies.
PEBCO AG accompanies its clients in the strategic reorientation of the company or even individual business segments, in order to adapt them to changing market conditions and thus secure a sustainably profitable growth course.

We look at their business model across all customer and market segments – from idea to action. 

We offer you an individual and competent support in the elaboration of your strategic orientation as well as developing a detailed conception while accompanying you during the implementation.

To bring about change and minimize frustration potential
– that is the challenge.

Ralf Jourdan, Founder and CEO

Our Approach

PEBCO AG is not only interested in the client’s point of view – the key factor is a clear picture of all internal and external drivers.

Therefore, the different views of customers, multipliers, suppliers, field service, office staff, etc. are very important and often crucial.

In close cooperation with you, we develop the motivation to improve, secure profitable growth and focus everything on the sustainable success of the company.

You want to improve? We accompany you.

Focus areas

  • Your company needs to adapt to a new market environment?
  • You want to develop and implement new sales strategies?
  • You are not satisfied with the performance of your sales organization, even though you spend a lot of money on training and training?

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Sales planning and forecasting are extremely important processes in the company as the necessary resources are derived from this.

Improving sales planning and sales forecasts is not just about introducing planning tools with the goal of producing detailed forecasts, but about a transformation process in which i.a. the interfaces to production, logistics and finance are being redirected and redesigned.

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The implementation and realization of projects tie down company resources in a way that should not be underestimated. Without stringent project management, the risk that projects will fail is huge.

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The loss of employees, not only in key positions, can lead to sensitive disruptions in the process chain. Similarly, it sometimes makes sense from an entrepreneurial or operational point of view to implement new structures and processes with time-limited, very experienced professionals in order to lay the foundation for an adequate, market-driven and long-term effective implementation.

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Our added value for you

PEBCO AG has extensive and deep project experience and works with your employees to find the right definitions.

Top Consultant

We have been distinguished several times as a top consultant and are therefore among the best SME-consultants in Germany.


Am Hardtwald 6-8
76275 Ettlingen

+49 7243 200 420


PEBCO AG is a management consultancy for strategy, markets, business processes and finances located in Ettlingen (Karlsruhe) in Baden-Wuerttemberg, Germany.

We provide our clients with reliable assistance in all matters relating to strategic, market, business and financial orientation.