Strategy & Business Model

A good business strategy begins with the decision for the right sparring partner

Is your company securely founded for the future?

PEBCO AG accompanies its clients in the strategic reorientation of the company or even individual business segments, in order to adapt them to changing market conditions and thus secure a sustainably profitable growth course.

We look at their business model across all customer and market segments – from idea to action. 

We offer you an individual and competent support in the elaboration of your strategic orientation as well as developing a detailed conception while accompanying you during the implementation.

Globalization, the Internet of Things and digitization will change the world more and faster than we can anticipate. New perspectives bring opportunities, fresh and innovative business ideas will emerge. Whole industries are being uprooted. The basic principle of the business model does not change, but the perspective from which business models need to be considered changes

Ralf Jourdan, Founder and  CEO

Focus areas

Companies are repeatedly exposed to a variety of change situations, each with their own reasons.

A quick assessment of the company situation can accompany and support in change situations.

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Merger and acquisition transactions have highly complex effects on the company. When considering all essential facts and relationships, the basis for a successful transaction is laid.

PEBCO AG offers competent support – before, during and after the transaction.

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The implementation and realization of projects tie down company resources in a way that should not be underestimated. 

Without stringent project management, the risk that projects will fail is huge.

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Strategy requires making choices about an uncertain future. It is not possible, no matter how much of the ocean you boil, to discover the one right answer. There isn’t one.

Harvard Business Review

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The successful turnaround from an economic imbalance is one of the biggest challenges for a company, the entrepreneur and also the employees.

Whom does not act with all consequence, has quickly lost his chance.

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Gradual evolution or revolutionary change?

We focus on your strategic business goals and your current competitive position.

In the development of your strategy or project goals, we support you in the selection of the appropriate basic approaches.

As a critical sparring partner we supplement your work with valuable perspectives from the outside. We advise, accompany and support you in the development and planning of content-related goals, and in the orientation of your service or your products.

We make sure that the individual character of your company – with its own qualities and resources – is maintained and elaborated.

Our modular competence program 4-C

We developed the 4-C competence program in order to present our customers with a transparent and easy-to-understand consulting approach. Based on our operational experience from business practice, we have grouped the most commonly used starting points into modules.

The modular design offers a high degree of flexibility in the selection of suitable modules. The scope of the consulting service and the consulting service is tailored to your own individual needs.

Analysis & rough concept

  • Business Audit
  • Rough concept and recommendation

Implementation and coaching

  • Active implementation support
  • “Punctual” coaching

Operational responsibility

  • Temporary Management
  • Interim Management

Sparringpartner and external idea generator

  • Coaching

Our added value for you

We advise and accompany.

The external view into the company – outside the box – the essentials quickly worked out and focused and not lost in the typical pitfalls of strategy formation.

This describes our way of working.

Companies with continuous improvement, change and strategy-forming processes create the necessary conditions for themselves in order to be versatile and above all sustainable, able to survive in the competition and thus be able to be permanently successful.

Our experts have many years of experience and the necessary practice-oriented and scientific methodological competence to make your new strategy robust, communicate effectively and anchor it on a sustainable basis in the company.

Together, we shape the future viability of your company, thereby avoiding reactive and hectic adjustments in individual business units.

Experience shows that a strategy process professionally accompanied by a neutral side saves resources while significantly improving results.

Did we spark your interest?

We are looking forward to hear from you!


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Top Consultant

We have been distinguished several times as a top consultant and are therefore among the best SME-consultants in Germany.


Am Hardtwald 6-8
76275 Ettlingen

+49 7243 200 420

Top Consultant

We have been distinguished several times as a top consultant and are therefore among the best SME-consultants in Germany.


Am Hardtwald 6-8
76275 Ettlingen

+49 7243 200 420


PEBCO AG is a management consultancy for strategy, markets, business processes and finances located in Ettlingen (Karlsruhe) in Baden-Wuerttemberg, Germany.

We provide our clients with reliable assistance in all matters relating to strategic, market, business and financial orientation.